![]() (See our post about "letter" rates for more detail on what makes a letter. The smaller size still allows for thinner paper to be used but first-class postcards can now be 6 x 9 if the right paper is used)Īs long as the card is between these two sizes and meets all the other requirements of a letter, then it can receive the postage savings. A first-class postcard must not exceed 9 inches long by 6 inches tall (This size was increased in January of 2022 from 6 x 4.25. The specsĪll mailpieces must be at least 5 inches long by 3.5 inches tall. These postcards will mail for about 75% of the cost of a first-class letter, so they stand to save you a sizable amount of money on mailing when used correctly. The United States Post Office has a special designation called a postcard, that can allow first-class mail to be sent at discounted rates. But when learning postal terminology, a postcard is not always a postcard. It’s what tells of great sales or new places to try for dinner. It’s what fills your mailbox during political season. It’s that thing you always receive while friends are visiting foreign exotic places. Also, this site does not require special mailing services, so you can send them as a letter as well.The term postcard seems simple enough. Postcards can be larger than the typical postcard size, giving them more visibility and higher impact. Plus, it offers more room for creativity. This format is popular for a variety of reasons, including its versatility and flexibility. Postcards are one of the most commonly used direct mail sizes. This chart can help you decide which one to use. The following chart shows the most popular sizes and their ideal uses. ![]() You can also experiment with the sizes and find out which ones perform the best. In addition, certain sizes will maximize the message and design of the mail piece. Some sizes will deliver faster, increase response rates, or fit in mailboxes better than others. When choosing a direct mail size, consider your target audience, budget, and marketing objectives. In addition, these postcards can be sent as letters rather than postcards, which means they’re not subject to USPS postal rules. They’re larger than a typical postcard and have a great visual impact. They offer great flexibility, visibility, and creativity. Standard direct mail postcards are one of the most common sizes used by businesses. ![]() You’ll also know where to place the address and barcode, which is a part of the USPS specification. Knowing the standard direct mail size also makes designing the artwork easier. You can include your message, CTA, and offer without overflowing the space. You can’t always fit everything in a small postcard, but by knowing the standard direct mail size, you’ll be able to design an attractive layout. This is important to know so you can design an attractive design. If you plan to mail direct mail to your customers, you should know the standard direct mail size. ![]() If you are not sure what size to use for your direct mail campaign, consult the USPS guidelines. The right size should give your message enough space to stand out, as well as follow USPS requirements. Postcard size is also a key element to your direct mail campaign. There are many ways to customize a direct mail piece to optimize its design, message, and delivery. A First Class post card is rectangular, at least 3-1/2 inches high x 5 inches long x 0.007 inches thick, and. The cheapest size to produce and mail is the postcard. ![]() For most marketing campaigns, companies focus on postcard and letter size pieces. The right size for your mailing should complement your creativity and communicate your message effectively. There are four size categories for direct mail: postcards, letters, large envelopes and flats. These sizes are more visible in mailboxes and are often more effective at response rates. For larger mailings, extra-large letter sizes are available. This size is perfect for newsletters, notices, and long-form sales letters. 8.5″ x 14″Ī standard direct mail size is 8.5″ x 11″. Both have their design requirements, including a place for a return address, logo, and stamp. Typically, this direct mail size can accommodate up to two offers.ĮDDM (enveloped direct mail) and oversized postcards can also be used. This site is also more practical for postal distribution because it can be carried easily. These sized cards are more versatile than postcards and offer more room for creative design. One of the most common direct mail sizes is 8.5″ x 11″ or A6. (To direct mail for postcards, we will deliver the safely!) These are just a few of the most common choices. But if you’re looking to maximize your response rates, you’ll want to choose a size that suits your mailing needs. Some are 8.5″ x 11″, while others are smaller. There are a variety of standard direct mail sizes. ![]()
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